![]() If you're serious about home printing, a 6- or 8-color printer can be a very good investment.) But regardless, there is a limit to the color precision of process printing. Some printers add extra inks to the standard CMYK-most commonly a light cyan and a light magenta, but sometimes others-for better color reproduction, especially in photos. CMYK is very popular because it’s cheap, and most colors can be recreated decently within the process printing color range, also known as a “gamut.” Cyan plus magenta equals blue, magenta plus yellow equals red, and on and on. This is called CMYK, 4-color, or “process” printing (and by the way, the K in CMYK stands for “key,” as the black color plate was once referred to as the key plate, in case you were wondering). Even the best process printers are mixing inks on the fly to create a limited range of color, and that can often result in inconsistency.Īs you probably know, most color printers create color by mixing cyan, magenta, yellow and black inks. Let’s refresh ourselves on the printing process. So I decided to write this post in the hope of saving you some from some of the pitfalls that I failed to avoid. Trust me: it’s no fun having to redo 300 logos because you didn’t get the colors exactly right. (Plus, the print overview course at my school was an elective that I didn’t…er, elect.) But little in a classroom environment compares with the task of creating a comprehensive logo and stationery package for a real-world client. ![]() Sure, I learned in my classes how to open the swatch palette and find the Pantone swatch I wanted, but how to properly utilize that swatch and ensure its consistency across all print and web mediums-this was something new to me.ĭon’t get me wrong I had great teachers. One of the most difficult things for me to learn in my transition from the classroom to a professional branding agency was how to properly handle color output.
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